Paper Weight Guide
Understanding GSM ratings for perfect print results
What is GSM?
GSM stands for "grams per square metre" and is the standard measurement for paper weight. The higher the GSM, the thicker and heavier the paper.
Common Paper Weights
80-100 GSM - Lightweight Paper
Best For:
- •Standard copy paper
- •Internal documents
- •Mass mailings
- •Budget-friendly option
130-170 GSM - Medium Weight Paper
Best For:
- •Flyers and leaflets
- •Posters
- •Newsletters
- •Standard marketing materials
200-250 GSM - Heavy Weight Paper
Best For:
- •Business cards
- •Postcards
- •Invitations
- •Premium flyers
300-400 GSM - Extra Heavy Weight
Best For:
- •Luxury business cards
- •Premium invitations
- •High-end marketing
- •Cover stock
💡 Choosing the Right Weight
- •Lightweight (80-100 GSM): Best for everyday printing, internal documents
- •Medium weight (130-170 GSM): Ideal for marketing materials and flyers
- •Heavy weight (200-250 GSM): Professional business cards and invitations
- •Extra heavy (300+ GSM): Premium products requiring durability
✨ Presswift Recommendation
Not sure which weight to choose? Our team can help you select the perfect paper weight for your project. Contact us for expert advice!
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